The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Brand launches in a new market: The benefits and challenges
Brand launches in new markets present exciting growth opportunities but come with challenges. This in-depth article explores insights from industry experts on navigating bureaucracy, market penetration strategies, and digital marketing tactics for successful international expansion.
Learn how luxury brands can leverage PR, influencer marketing, and cultural nuances to establish a strong presence in new territories like the US and Middle East. Discover key takeaways from London Design Week and expert advice on mitigating risks while maximising brand potential.
How to Build a Strong Brand Image Through Strategic Public Relations & Marketing
How do you build a strong brand? Can PR and marketing help? We explore ways companies can leverage different tools to elevate their profile.
Why is it important to know your target audience
Want to know why it’s important to know your target audience? Our latest Journal article looks at the key reasons why knowing who you are talking to can make a big difference.
Interior Design PR: How to prepare your business for success
Interior Design PR: How can you prepare your business for success? We give you our top tips.
The Importance of PR For Interior Designers and Architects
Discover how PR services can boost the branding, visibility, and online presence of interior designers and architects.
How do you adapt an international design brand for a UK audience?
How do you adapt an international design brand for a UK audience? We explore the key elements to consider when building a strategy.
How to effectively use LinkedIn for networking opportunities as an architect
How can you use LinkedIn for networking if you are an architect or designer? This platform has evolved in recent years. Find out how it can help both your recruitment and business development efforts.
What is the purpose of a PR campaign?
What is the purpose of a PR campaign and how can it help elevate your business? We explore the ways in which PR can play its part.
Digital marketing for events
Have you thought about how to plan your digital marketing for events? Do you have the right digital strategies in place to make the most of your event activity?
Developing a brand launch strategy
How do you create a brand strategy for a product launch? What are the key elements of a communications plan to tell your story? We explore this in our latest journal article.
How to communicate your brand story
Do you know what sets you apart from your competitors? Does your brand story come across clearly to your audiences? We share our top tips for how to craft your brand story and communicate it clearly.